Brook Farm Veterinary Center recognizes the importance in engaging with and educating our various constituent groups. This document outlines the plan by which the hospital Communications Director will engage each group.

‍Engagement Goals

• Provide information about our services, staff, and programs.
• Engage the stakeholders in our efforts to educate and support the community.
• Identify opportunities for charitable or in-kind support.
• Ensure each stakeholder group is knowledgeable about our social and environmental goals.
• Advance the hospital’s business and financial goals.

‍Stakeholder Plans

Clients

• Email communication
• Text messaging
• Social media
• Paid promotion
• Hold messaging
• Print mail
• In-office promotional signage and materials

Employees

• Internal communication channels (i.e. Workplace and Slack)
• Monthly meetings
• Onboarding training
• Annual training

Local Community

• Presence at community events
• Social media
• Word of mouth

Networked Community

• Paid promotion
• Viral social media

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